Sustainable Packaging: Towards a Greener Future

Introduction:

In today’s rapidly changing world, where environmental concerns are at the forefront of public consciousness, sustainable packaging has become a powerful tool in reducing our ecological footprint. In this episode of Product & Packaging Powerhouse, we explore the insights shared by Cory Connors, an industry veteran with over two decades of experience in the field. His passion for sustainable packaging has led him to launch a successful podcast and become a leading voice in the movement. Join us as we delve into the key takeaways from his conversation and uncover how we can all contribute to a greener future.

1. The Journey to Sustainability:

Connors’ journey in the packaging industry began modestly at age 18, working in a corrugated mill. He quickly earned the nickname “Cory Gated” due to his passion for box making and the process of transforming paper into corrugated material. This early exposure to manufacturing set the foundation for his understanding of the packaging world.

2. Focusing on the Consumer:

Understanding the end consumer’s perspective is crucial in developing sustainable products and packaging. Connors emphasizes the need to provide a good consumer experience while also considering the recyclability and reusability of packaging materials. The rise of zero packaging and zero waste stores provides an exciting avenue for innovation in this realm.

3. The Life Cycle Analysis:

To ensure the sustainability of products and packaging, conducting a life cycle analysis is essential. Seeking the expertise of professionals and gathering feedback from consumers through trial runs are key steps in assessing the success of new ideas. Connors stresses the importance of brands considering the full life cycle and sustainability of their offerings.

4. Practical Solutions for Brands:

Connors suggests starting with stock packaging before evolving to customization. This approach allows brands to test ideas and gather feedback without investing excessive resources. He recommends using stock packaging, packaging tape, and different labels for an elevated consumer experience. Connors even mentions a favorite label, “don’t tag,” a textured epoxy gel label that adds a unique touch.

5. The Rise of the Sustainable Packaging Podcast:

Inspired by industry professionals, Connors launched a podcast solely dedicated to sustainable packaging Initially reluctant, his passion for the subject grew, and he involved his family in the project. Through the podcast, he aims to educate and inspire others, highlighting the importance of sustainability and responsible packaging practices. Listen to Megan’s interview on “Sustainable Packaging” Podcast

6. The Impact of Extended Producer Responsibility:

Extended Producer Responsibility (EPR) laws are gaining momentum globally. Connors shares insights into the stress and challenges posed by potential regulations. Being prepared to pivot, replace, and have multiple options is crucial. He believes that following the most stringent EPR law will be key to compliance in all states, while highlighting the importance of nationwide infrastructure for uniform recycling practices.

7. Focus on Collaboration and Unity:

Understanding different perspectives and appreciating each other’s differences is crucial in the packaging industry. Connors emphasizes the need for patience and a global outlook, as regions and countries may have varying viewpoints on sustainable packaging and recycling practices. Listening, learning, and appreciating the resources available in different parts of the world are paramount.

Conclusion:

Through his extensive experience, Cory Connors highlights the crucial role of sustainable packaging in building a greener future. From focusing on consumer experiences to conducting life cycle analyses and embracing extended producer responsibility, it is evident that sustainability should be at the core of all packaging decisions. As consumers and businesses alike, we have the power to influence change, and by implementing Connors’ insights, we can collectively create a more sustainable and eco-friendly world.

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