Sustainable Packaging: Overcoming Challenges and Nurturing Growth in the Industry with Brad Levin


Sustainable packaging is a critical aspect of the modern consumer industry, shaping both consumer perceptions and environmental impact. In a recent episode of the “Product & Packaging Powerhouse” podcast, host Megan Young Gamble and guest Brad Levin, senior sales and sustainability manager at Millennium Group, delved deep into the challenges and opportunities in sustainable packaging. The episode touched on important aspects, including sustainable materials, recycling infrastructure, direct-to-consumer sales, networking, and the profound impact of packaging on brand storytelling and consumer experience. In this blog article, we will further explore the key insights discussed in the podcast episode, shedding light on the current state and the future potential of sustainable packaging.

1. The Dilemma of Sustainable Packaging

Brad and Megan eloquently addressed the complexities of sustainable packaging, emphasizing the need for simplified packaging designs to encourage consumer recycling. The challenges presented by varying recycling methods across different states and the lack of recycling bins in certain areas highlight the urgent need for a cohesive and more accessible recycling infrastructure. Both stressed the importance of infrastructure and roles such as extended producer responsibility (EPR) in cultivating sustainable packaging practices.

2. Empowering Independent Brands and Direct-to-Consumer Sales

The episode touched upon the accelerated rise of direct-to-consumer sales, influenced by the shifting consumer behaviors during the COVID-19 pandemic. Brad and Megan highlighted the significance of packaging in this context, particularly in creating a unique unboxing experience to build brand loyalty.

3. Networking and Nurturing Growth

Networking emerged as a crucial theme, with the conversation emphasizing the value of diverse networking groups and the importance of pushing oneself outside the comfort zone to build a professional network. Brad’s advice on connecting with diverse groups and the significance of connections’ connections unveiled the power of networking in fostering growth and collaboration in the industry.

4. Holistic Sustainability and Global Impact

The discussion expanded beyond packaging to encompass sustainable operations, refillable products, and broader global initiatives. It shed light on the broader impact of sustainability on stock exchange, with insights into global charities and organizations contributing to the greater good, thus emphasizing the need to consider multiple global issues, not just sustainability.

5. The Future of Sustainable Packaging

The podcast episode unveiled the essence of sustainable packaging as a transformative force, not only for brands but for the environment and global communities. Through the lens of Brad Levin and Megan Young Gamble, it became evident that the modest actions towards sustainability, irrespective of their scale, can deliver a profound, positive impact.


The “Product & Packaging Powerhouse” podcast episode featuring Brad Levin served as a catalyst for understanding the multifaceted nature of sustainable packaging and the profound impact it has on consumer behaviors, brand storytelling, and global sustainability efforts. As we progress towards a more sustainable future, it is vital for businesses, professionals, and consumers alike to embrace and advocate for sustainable packaging practices, networking, and holistic sustainability approaches to create lasting, positive change.

Brad Levin is a Senior Sustainability and Sales Manager at Millennium Group, with over 15 years of experience in primary, secondary, and display packaging. Previously he worked in Executive Search placing senior-level financial professionals in positions. Yet during the recession in 2008, his company closed and he transitioned into packaging. During his tenure, he has helped established and startup companies express their brands through aesthetics and guide them toward sustainability goals. When Brad is not working, he is out professionally networking, enjoying the music experiences.