Four Quadrants of Brand Development with Leonard Grape

Leonard Grape discusses the Four Quadrants of Brand Development, offering valuable insights into how businesses can grow and solidify their brand identity. Learn about the key areas of focus for successful brand development, from market positioning to consumer engagement. Discover how these quadrants can guide your brand’s growth strategy and improve overall business performance.
The Importance of Listing Ingredients on Product Packaging

Learn why listing ingredients on product packaging is vital for transparency, consumer trust, and regulatory compliance. Discover the role of clear labeling in driving customer decisions and ensuring product safety.
4 Functions of Product Packaging pt. 4: Transportation

Learn how the transportation function of packaging ensures products are safely moved from manufacturer to retailer and ultimately to the consumer. Explore the packaging designs and materials that protect products from damage during shipping and handling while maintaining efficiency and cost-effectiveness in logistics.
4 Functions of Product Packaging Pt.3: Promotion

Explore how product packaging serves as a key promotional tool. Learn how packaging design influences consumer behavior, communicates brand identity, and drives sales.
4 Functions of Product Packaging Pt.2: Protection

Learn how the protection function of packaging safeguards products during shipping, handling, and storage. Explore the materials and techniques used to ensure product safety and maintain quality, while meeting regulatory and consumer expectations.
How To Get My Products In Walmart and Target

Get your products retail-ready with these 5 essential tips. Learn how to meet packaging requirements, streamline logistics, and ensure product appeal for major retailers like Walmart and Target.
4 Functions of Product Packaging Pt. 1: Containment

Discover the importance of containment in product packaging. Learn how packaging is designed to hold and preserve products, preventing spills, contamination, and damage. Explore the various materials and methods used to ensure the integrity of products during shipping and storage.
From Detour to Destination: Unveiling the Journey of a Packaging Powerhouse – Megan Young Gamble, PMP®

Megan Young Gamble reflects on her path from corporate life to becoming a packaging powerhouse. Learn about her leadership journey, project management expertise, and the lessons she’s learned along the way.